WHY SUSTAINABLE AND CIRCULAR USE OF FASHION IS IMPORTANT

WHY SUSTAINABLE AND CIRCULAR USE OF FASHION IS IMPORTANT

„The greatest threat to our planet is the belief that someone else will save it.“ - Robert Swan

Most innovations and discussions around sustainability in the fashion world are about eco-friendly materials. Unfortunately, no amount of bamboo or plastic straws transformed into sweaters and jeans can change the fact that 73% of what the fashion world produces lands ends up in landfills or burned.

Circular fashion blog post

As Michael Stanley-Jones, co-secretary for the UN Alliance for Sustainable Fashion has beautifully summarized, "Fashion pieces have a very short life span and end up in the dump.”

In the wild blog post

Luckily there is a change in consumer trends and needs. 64% of consumers are now influenced by sustainability when making purchasing decisions. As “new” becomes less desirable the secondhand market is also projected to hit $82 billion by 2026.

Sustainable fashion blog post

With BY VIVE we want to change peoples mindsets to a more sustainable and circular use of fashion. An aftercare service for luxury products. Convenient - from the comfort of your home - serviced by a network for vetted artisans. Follow BY VIVE on social as we're attempting to make repairs sexy!

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