„The greatest threat to our planet is the belief that someone else will save it.“ - Robert Swan
Most innovations and discussions around sustainability in the fashion world are about eco-friendly materials. Unfortunately, no amount of bamboo or plastic straws transformed into sweaters and jeans can change the fact that 73% of what the fashion world produces lands ends up in landfills or burned.
As Michael Stanley-Jones, co-secretary for the UN Alliance for Sustainable Fashion has beautifully summarized, "Fashion pieces have a very short life span and end up in the dump.”
Luckily there is a change in consumer trends and needs. 64% of consumers are now influenced by sustainability when making purchasing decisions. As “new” becomes less desirable the secondhand market is also projected to hit $82 billion by 2026.
With BY VIVE we want to change peoples mindsets to a more sustainable and circular use of fashion. An aftercare service for luxury products. Convenient - from the comfort of your home - serviced by a network for vetted artisans. Follow BY VIVE on social as we're attempting to make repairs sexy!